Illustration
& Product Design
Shrekfest – Illustration and Product Design
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Client:
3GI Industries (Shrekfest)About the Project:
Annual fan event celebrating the Shrek franchise with live performances, games, and themed merchandise.My Roles and Responsibilities:
Led product design and illustration for all merchandise, managed vendor coordination, created marketing materials and event signage, and organized the event in 2022 and 2023. Since my involvement, the festival has grown in an estimated 4,500 in annual attendance!Challenges:
Maintaining brand consistency across products and signage while scaling for increased attendance and visibility.Skills:
Product design, illustration, event branding, vendor management, experiential design, event coordination
Commissioned Work - Music and Merch Illustrations
Created commissioned album artwork for various Milwaukee-based bands, delivering original illustrations tailored to each artist’s unique sound and aesthetic. Collaborated closely with musicians to translate themes and tone into compelling visuals used across digital and physical media.
Target - Apparel Design (Pitch)
Product Presentation for Target’s Fall 2020 Cat & Jack apparel collection including color story, illustrated graphics, and pattern swatches.
Private Commissions - Illustration