gRAPHIC dESIGN

Grow! - Event Branding and Signage

  • Client: Amla Commerce (Znode & Artifi)

    About the Project:
    Grow! is Amla Commerce’s annual B2B ecommerce event focused on customer experience and digital innovation. The event unites users, partners, and industry experts to discuss the evolving B2B landscape.

    My Roles and Responsibilities:
    Developed the event’s full visual system - creating all signage, digital marketing materials, and collateral. I adapted existing brand elements from Znode and Artifi, using shared color palettes and typefaces in a fresh, energetic way to elevate the event experience. The square design motifs were inspired by Znode’s modular architecture and an internal theme, “the building blocks of B2B ecommerce.”

    Challenges:
    Balancing brand consistency with the need for a distinct event identity that felt modern, cohesive, and engaging across digital and physical touchpoints.

    Skills:
    Event design, brand systems, layout design, signage, B2B marketing, Print Production

Shrekfest – Sponsorship Guide

  • Client:
    Shrekfest

    About the Project:
    A sponsorship packet designed to introduce Shrekfest to local businesses and organizations as a legitimate, community-driven event while retaining its signature playful spirit.

    My Roles and Responsibilities:
    I was responsible for the entire sponsorship packet - from writing all the copy to creating custom graphic assets and designing the layout. I crafted a visual and tonal balance that honored the event’s humorous internet origins while establishing its credibility as a growing, grassroots festival.

    Challenges:
    Because Shrekfest began as a viral internet phenomenon, one of the biggest challenges was shifting perception. I needed to present the event as more than a joke - something that businesses could confidently support - while still celebrating its quirky personality through intentional design and typography choices.

    Skills:
    Copywriting · Layout Design · Brand Strategy · Adobe InDesign · Illustrator · Community Engagement

Znode – “Mandala” B2B Ecommerce Campaign

  • Client: Znode

    About the Project:
    A top-of-funnel campaign to highlight Znode’s B2B ecommerce capabilities through a unified visual narrative. The visual concept was inspired by the company’s roots in India and the symbolism of a mandala—representing balance, integration, and connection.

    My Roles and Responsibilities:
    Led creative direction, developed the campaign concept, and designed a cohesive visual system across digital ads, social media, and trade show collateral.

    Challenges:
    Translating complex platform features into visually engaging materials that resonate with manufacturers and distributors.

    Skills:
    Creative direction, campaign design, brand storytelling, digital marketing, visual systems

Artifi – “Seeing is Believing” Campaign

  • Client: Artifi

    About the Project:
    A B2B campaign promoting Artifi’s product customization features for manufacturers and distributors.

    My Roles and Responsibilities:
    Developed the creative brief, scripts, and storyboards; created motion graphics; delivered final assets for digital and social ads.

    Challenges:
    Translating technical features into clear, engaging visuals while aligning messaging across departments. Integrating HMTL5 animations into the website for higher performance.

    Skills:
    Creative direction, motion design, HTML5 animation, B2B marketing, cross-functional collaboration

Milwaukee Bucks - Championship Signage (Unofficial)

Designed fan-made signage for the 2021 NBA Championship Milwaukee Bucks viewing parties, featuring bold, Bucks-inspired graphics to celebrate the team and energize the crowd.

Samsung - “The Source” Newsletter

Contracted layout design for Samsung’s monthly email newsletter presented by Sprint.